Competition in business is stiff and hard to overcome. However, digital marketing is a great way to even out the competition. This creates opportunities for businesses that aims to succeed and become more established in the industry. Being able to work with the current trends may prove vital in a business’ success no matter how small or large it is.
Knowing the trends in digital marketing will not only make a company look “cool”. Knowing and applying the trends also mean getting ahead of the competition. Although some may view digital marketing as unstable and volatile, learning the trends will make a big difference.
Every year, certain trends become prominent and more useful in terms of making successful strategies for businesses. These trends affect the decision in techniques, strategies and tools in digital marketing that a company uses to keep up with others. This year proves great progress is on the way for digital marketing, and here are the trends that can prove why
Efficient Content Marketing
Content marketing is finally making its ways on becoming a great part of an effective digital marketing. Creative and great contents creates more traffic and generate better leads as it picks customers’ interests. Great content can encourage more potential clients to patronize your business amongst other marketing strategies. Contents that educate your customers about the advantages your product or service offers them the sense of importance and security.
Gone are the days when mobile phones are just used for sending messages and making calls. More customers prefer using mobile data and Wi-Fi enabled mobile phones and gadgets because these allow them to do more than send messages and make calls. This created more opportunities for companies to incorporate mobile marketing in their digital marketing strategies.
People are now looking for businesses that can offer online services through mobile applications. Mobile applications and notifications are used by businesses in order to reach customers. The traffic and response from mobile users were also proven to be higher than emails.According to a study made in February 2015 as compiled by The CMO Council Journal, 64% of decision-makers use mobile phones in reading their emails.
More Value on Video Marketing
Companies reach and deliver more information to customers through videos with themes that touch human emotions and experiences. Inanimate words can sometimes be boring and flat for customers. Videos have been effective in showing clients and potential clients the benefits offered by a company by using more than words.
The information being conveyed to customers become more interesting and realistic. Visual storytelling is still effective than just words being read. Adding a personal touch on each video affects customers’ perspective on the product or service being offered.
Knowing how your market behaves and reacts on your products or services is a must in a business. This helps in creating better strategies and better decision-making for most companies. Marketing analytics will bloom and develop more as the needs for effective digital marketing strategies rise.Marketing analytics will need tools that will effectively convert data and information that companies can use to make decisions and strategies.
New Payment Methods
Payment methods in most sites require credit cards. This is no longer the case for businesses that move forward. Digital marketing now allows more than just payment through credit card; it also gives options for debit accounts or debit cards, PayPal, remittances and Cash on Delivery.
These methods allow customers to choose which payment they feel confident in. Trust is a very big factor when it comes to payment methods. Having options in paying also lets them feel in control and assured that they will receive the items or services they purchased in good state.
New technology such as Augmented Reality and Wearable Technology
As technology is being developed, augmented reality and wearable technology is starting to become popular. Integrating this with digital marketing proves to be a great move for businesses who want to reach clients on a different level. These are parts of Internet of Things which is slowly dominating the digital world.
Augmented reality and wearable technology also gives way for digital marketing to explore better strategies. It creates opportunities on trying out new activities that will require augmented reality and wearable technology.
More Focus on Customers Creates More Sales
Strategies that focus more on sales is no longer as effective as before. Most customers look for strategies that focus more on their needs and their benefits from the product or service that companies offer. Customers now look for strategies that gives importance on their well-being.